Capturing New Generations

In the Executive Summary of the NAMAC Deep Focus report there is mention of a "new generation of media makers and viewers" that may drive the field towards emerging technologies. They are tech-savvy, connected, and mobile…"blurring the boundaries between producing and consuming media, gaming, and all the while multi-tasking." Apple calls them "digital natives", Deep Focus refers to them as "the Millennials", and they are the generation born between 1982 and 2000.

This is something ACME Boston should discuss and find ways to invite, engage, and involve those who are using computers and portable devices more and more to view motion media. Also, we should be the place where the divide closes between those who have access to the emerging technologies and those who do not have access, especially through training and information.

Today, I joined the LEF Foundation, the Alliance for Independent Motion Media, and Boston CyberArts to discuss the gaming industry with Kent Quirk, a software architect from SolidWorks Corp. Kent was quite knowledgeable of the industry and engaged all of us in a two hour conversation about gaming, including history, content, genres, delivery platforms (servers, PCs, consoles, etc.), advocacy, and much more. Kent also talked about "the Millennials" ability to deconstruct media, to break the rules. This has to be a consideration as far as media education for this generation is concerned. How can ACME Boston capture the essence of media that crosses boundaries and brings people together across generations, class, race, etc.?

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4 Responses to Capturing New Generations

  1. jdaniels says:

    I think a good start is crafting thoughtful language. ‘Motion Media’ is an easy phrase to comprehend and it gets at the heart of what we are addressing.

    Thinking in terms of metaphors is a useful tool for creative thinking. Personally, I imagine the internet is like a faucet, and when you connect all this information just keeps flowing like water. Broadband is like the Mississippi where dial up is a maybe the Charles River. Media Education focuses on helping people to stay afloat.

    Perhaps this is the older generation in me struggling with this unrestricted access. Perhaps young people already have the skills to tackle sensory overload, or perhaps their pyschic dexterity is only skin deep. After all, we are in the age of endless surfaces. It is easy to adapt, it is easy to be cynical, but critical relfection seems to get harder when their is a constant stream of white noise.

  2. Alex says:

    Media education helps you hone your crap detecting skills, which is more and more essential. So much crap to sift.

  3. Nettrice says:

    In my mind (as far as digital media is concerned) I see content=faucet, applications=container, transport=pipe, delivery=DAM (digital asset management). Across all of this is media literacy, as a foundation. The foundation is critical, as is the awareness of the other aspects.

    Critical viewing, perception, and communication, and competency as a thread binds everything.

  4. Felicia says:

    this bit from Nettrice is key:

    “Critical viewing, perception, and communication, and competency as a thread binds everything”

    With the students at UMass Lowell, I am beginning to see a trend that is akin to being out-of-shape physically. Seems folks have difficulty exercising their critical thinking skills. So much information and media comes at them, they have difficulty really sitting down and digging deep into content. They simply are resistent to working hard at concepts. Chalk it up to consumer culture or what have you.

    I’d be interested in what engaging methods and activities you all have found when working with teenagers and 20-somethings.

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