Consumer Culture: The New Childhood Risk Factor

Wednesday, May 16, 2007
7:00PM – 9:00PM
Suffolk University Law School
1st Floor Function Room
120 Tremont Street
Boston, MA 02108

Juliet Schor presents

Consumer Culture:
The New Childhood Risk Factor

(From Community Change)

“Children are increasingly at risk from a pervasive and familiar source: the consumer culture. Under-resourced urban communities, particularly communities of color, are targeted by advertisers and are disproportionately affected. The influences are many: from McDonalds’ food, to violent video games, to a must-have sneaker label, alcohol and tobacco advertising, or materialist values. In this presentation Juliet Schor will report on her research inside the advertising agencies which market 24/7 to our children, as well as on the results of her study on how consumer involvement is affecting children in the city of Boston.”

Presenter: Professor Juliet Schor

Professor and Chair of the Sociology Department at Boston College, Juliet Schor is the author of the national best-seller,The Overworked American: the Unexpected decline in Leisure, a book widely credited for influencing the national debate on work and family. She appears frequently on national and international media, and profiles on her and her work have appeared in scores of magazines and newspapers, including The New York Times, Wall Street Journal, Newsweek and People magazine. Schor’s latest book is Born to Buy:The Commercialized Child and the New Consumer Culture(Scribner, September 2004)

Respondant: Susan McDonald, Program Director of the Youth Voice Collaborative at the YWCA on Consumerism and Systemic Racism

Moderator: Donna Bivens, Co-Director, Women’s Theological Center

Please RSVP Paul Marcus at 617 523-0555

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