Companies Enlist Students to Pitch Products to Their Peers

Building a Buzz on Campus
Companies enlist students to pitch products to their peers
(via Boston Globe)

"In an age when the college demographic is no longer easily reached via television, radio, or newspapers — as TiVo, satellite radio, iPods, and the Internet crowd out the traditional advertising venues — a microindustry of campus marketing has emerged. Niche firms have sprung to act as recruiters of students, who then market products on campus for companies such as Microsoft, JetBlue Airways, The Cartoon Network, and Victoria's Secret."

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